About Baidu

Baidu is the number one search engine in China."Baidu" was inspired by a poem written more than 800 years ago during the Song Dynasty. The poem compares the search for a retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles. "¡­hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood." Baidu, whose literal meaning is hundreds of times, represents persistent search for the ideal.

10 Facts About Baidu

1. Baidu was established in 1999 by Robin Li who previously worked for Infoseek, an Internet search engine in the early years, as an engineer.
2. Baidu¡¯s name is taken from a Song Dynasty poem written a couple of centuries ago that was used to compare the search for a retreating beauty amid chaotic glamour with the search for one¡¯s dream while confronted by life¡¯s many obstacles.
3. Baidu started out offering search services to other Chinese portals before developing its own stand alone search engine.
4. When Baidu.com, Baidu¡¯s own search engine site, launched in September 2001, many people believed its homepage was a copycat of Google in Chinese, due to its simplicity as well.
5. Before Google launched Adwords, Baidu has already launched its PPC advertising model.
6. Baidu as a company only started to make financial profits in 2004, mainly based on its PPC advertising model.
7. Baidu went public on 5 Aug 2005 at $27 a share on Nasdaq and closed at $122, which was a 354% jump.
8. Baidu faces legal challenges including lawsuits claiming it violates copyright laws on music files, due to its very popular MP3 search.
9. Today, Baidu has a market value of about $3 billion dollar.
10. At the time of posting, Baidu ranks number 4 in terms of traffic according to Alexa rankings, and is the most visited website in China.

SEO Tips for Baidu Search Engine

How to rank on baidu. First, baidu is the largest Chinese search engine, with more than 60% market share, google has about 20%. So, that¡¯s why you should rank on baidu if you want to be in the Chinese market. Actually working on your chinese seo is often working your baidu seo.

1. What we should do ¨C and should not do?
?    Don¡¯t talk about s(e)x or you¡¯ll be out
?    Don¡¯t attack the Chinese government
?    Use Chinese in your website (but don¡¯t mix several languages on the same page ¨C that's a general statement, not only for chinese)
?    Use a .cn / .org.cn / or .com.cn domain name. Baidu loves China and shows it in its search engine response pages rankings.
?    Host your website in china.  Baidu prefers Chinese IP¡¯s.
?    Have a lot of links. Baidu prefers quantity to quality. Don¡¯t try to have a pagerank 6 or above links like you would do for google. Just have thousands of backlinks.
?    Refresh often. This advice applies to google too. But it seems baidu loves fresh content even more.
?    Don¡¯t use ISO-8885-1 coding in your pages but UTF-8 or GB2312 (well, UTF-8 is better because it suits any language around the globe)

2. Baidu SEO tips

Content:Baidu is extremely sensitive to some information, so totally avoid mentioning or writing adult content, pornography, or Chinese government forbidden keywords. Having any of those will not only affect the page the content is on but also the entire website.

Keyword Density on baidu seo:The higher, the better. Baidu is still stupid on this. If your keyword density is too high, it can adversely affect rankings in other search engines, however. Therefore, we recommend 6-12% for Baidu seo.

Links' role when doing seo on baidu:Anchor-texts for incoming & internal links. Quantity seems more important than link quality. Incorporating keywords in internal anchor text has some positive effect on Baidu seo ranking.

ALT tag:Alt tag with keywords incorporated into Alt text is good for Baidu seo.

Title & Metatag for baidu seo:Like Google, Title tag is also very important. Unlike Google, meta description and meta keywords tags are still very useful in improving ranking in Baidu seo.

Site submission to baidu:
Submit your site to Baidu through http://www.baidu.com/search/url_submit.html.

Baidu bid ranking charges:

Account cost: promotion expenses advance fees 5000 RMB(Depending on the actual situation of regions)+Professional service fees 600 RMB/year.
(1)The minimum deposit of Baidu bid ranking promotion is 5000 RMB,no limitation of overpay, all expenses will paid into the competitive ranking account which the enterprise registered. When potential customers click and visit your site through the enterprise's contest price ranks advertising, Baidu will deduct??? relevant fees from your account.
(2)Professional service fees 600 RMB/year.Baidu provide consultation,open an account,management and keyword visit report these four professional services for enterprise,help enterprises promote more effectively on baidu.

So,how much did baidu promotion needs?
For the customer of first account, needs 5600RMB one-time pay.5000RMB for customer's stored promotion costs, and 600 service fees. When the stored promotion fees use up, customers can renewal according to their circumstances.

How CAP pricing?
According to the bidding mode of your choice,adopt different ways of charge.Baidu keyword contest price pattern divided into two kinds,manual bidding and automatic bidding.

Automatic bidding:
If your promotion information is not the final one,then the cost per click depends on the quality of keywords and bid price of next ranking site.
If your promotion information is the final one,then the cost per click is same as the keywords intelligent starting price.

Manual bidding:
CAP is same as the bidding price you set.
Official site:http://jingjia.baidu.com